PRESENTATIONS
Product Brand Culturalization
Cross Cultural Communication
Global Branding and Name Evaluation
Folks across the globe are wired differently. Therefore, it’s key to design and market a product brand with an eye on cultural adaptation to regional markets. Get a competitive edge. And keep it. At the speed of need. A product unlocalized is a product unsold. An ROI unreaped.
This presentation is a roller coaster ride through pains & gains in the pre-natal product development process. We’ll review contextual and visual elements to consider for producing a winner global brand. We’ll dive into locale-tailored campaigns and resurface just in time for a quick peek into global strategy for product acceptance in new market entry.
Cross Cultural Communication
This presentation is a zoom in on the What, Why and How of effective communication within multicultural teams in global business settings. This presentation will touch on the diverse perspectives of multi-active, linear-active and reactive cultures, laying out building blocks for building trust across the Americas, Europe, Asia and the Middle-East.
Global Branding and Name Evaluation
When you select your brand and product names it is critical to ensure these names do not carry a negative or offensive connotation in your target market language. Brand and product names are often transliterated in non-Roman scripts (e.g., Right to Left, Asian, Eastern European languages). It is also key to verify these brand and product names are available and pronounceable in the international markets.
